🔗 Share this article

Users will soon have a new feature that enables them to lessen the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 billion content made with AI.

Testing and Rollout

This change is undergoing trials over the next few weeks before a widespread launch. This advancement coincides with a surge in AI-generated material, fueled by recent AI video creators.

The Broader AI Trend

It has been noted that nearly 10% of the fastest-growing channels on a popular video site only show content made by AI. A considerable share of this material is considered “AI slop”, a term for inferior, factory-style content that is frequently absurd or dreamlike.

“We know from our community that many people appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, based on their own likes,” said a platform representative.

Scale of AI Content

TikTok announced that there are now 1.3bn videos on its app labeled as AI-generated. Overall, over 100 mn media items are uploaded to the service each day, making AI content a minor part of its total content library.

Customizing Your Feed

Users will be capable of reduce or increase the amount of AI content they view by accessing the topic control option in the platform and selecting the AI content topic. Additional categories that are already be modified under the setting encompass news, fashion, cosmetics, and dance.

Content Labeling and Policies

TikTok’s rules require creators to identify “realistic” artificially created content, and it forbids dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is not labeled can be deleted under its terms of service.

Additionally, the platform will now add an AI-generated tag to content made using its proprietary AI systems, or detected by an collaborative effort for identifying artificial media. This measure is designed to stop users from attempting to circumvent the disclosure requirement.

Responsible AI Funding

The company is furthermore launching a $2m awareness program for experts and institutions to produce learning resources about using AI responsibly. This program will benefit charitable organizations dedicated to educating programming and robotics.

Moderation Strategy

The platform has defended its content review process, following debate over plans to lay off a large number of safety staff in the United Kingdom. The company is expected to cut a significant number of roles in its content moderation team in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A senior executive stated that people-led review would remain essential, but AI can shield workers by eliminating the most graphic content before it has to be seen by people. TikTok stated a notable drop in shocking and graphic content handled by safety staff over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is making a difference process content quickly.”